Scenario 11-3

question 46

Multiple Choice

Scenario 11-3. Mark is considering purchasing a new pickup truck. The model that he is looking at features an all new diesel engine, state of the art design, and beautiful upholstery. The electronics package and options have all been updated to the point where there are not many more items that Mark could have installed on his new truck. He likes everything about the truck except the price tag. The price could be lowered if Mark would remove some of the options, but he must have them all to maintain his image.
-In Scenario 11-3, what approach would you use to help Mark?

• A) focus on all the positive features of the product and help him ignore any negatives
• B) recognize that Mark cannot get everything he wants and forget trying to sell to him
• C) try to redirect Mark into a different product
• D) apply the marketing concept by helping Mark through his decision making process

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Definitions:

Taxi

A vehicle licensed to transport passengers in return for payment of a fare.

More Serious Injury

Describes an injury that exceeds in severity when compared to standard or minor injuries, often implying the need for extensive medical treatment or causing long-term impairment.

Strict Liability

A legal principle that holds a party responsible for damages or harm caused without the need to prove negligence or fault.

Contributory Negligence

A legal principle where the plaintiff is partially responsible for the harm caused and the compensation may be reduced accordingly.