Scenario 11-3

question 91

Multiple Choice

Scenario 11-3. Mark is considering purchasing a new pickup truck. The model that he is looking at features an all new diesel engine, state of the art design, and beautiful upholstery. The electronics package and options have all been updated to the point where there are not many more items that Mark could have installed on his new truck. He likes everything about the truck except the price tag. The price could be lowered if Mark would remove some of the options, but he must have them all to maintain his image.
-In Scenario 11-3, the dealership that carries Mark's new truck will not know everything that goes through Mark's mind as he makes his purchasing decision. This is known as ______.

• A) the internal consumer
• B) the black box
• C) customer deception
• D) hidden consumer behavior

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Definitions:

Performance

The act or process of carrying out or accomplishing an action, task, or function.

Environmental Law

A body of laws and regulations designed to protect the environment from harm caused by human activities.

Corporate Firm

A corporate firm is a legal entity recognized by law, created by individuals or shareholders, with the purpose of engaging in commercial activities, often characterized by limited liability, perpetual succession, and the ability to raise capital.

Real Estate

Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water.