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Scenario 11-3. Mark is considering purchasing a new pickup truck. The model that he is looking at features an all new diesel engine, state of the art design, and beautiful upholstery. The electronics package and options have all been updated to the point where there are not many more items that Mark could have installed on his new truck. He likes everything about the truck except the price tag. The price could be lowered if Mark would remove some of the options, but he must have them all to maintain his image.
-In Scenario 11-3, the product alternatives that enter Mark's mind when he considers purchasing a new truck are called the ______.
Financial Obligations
Debts, liabilities, or commitments that an entity is required to pay or fulfill in the future.
Inheritance
Assets received from someone who has passed away, often as specified in their will or through the law of intestacy.
Creditor
An individual or institution that lends money or extends credit to another entity.
Settle
Completing a financial transaction by exchanging the payment of instruments between parties involved.
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