______ Is a Broad Term That Refers to the Product

question 92

Multiple Choice

______ is a broad term that refers to the product of some type of unique human thought.

• A) Copyright
• B) Patent property
• C) Intellectual property
• D) Trademark

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Definitions:

Social Selling Platform

An online tool or medium that enables sales professionals to extend their network, engage with prospects, and achieve sales through social networks.

Customer Advocacy

It involves promoting and selling products or services through dedicated customers who voluntarily advocate on behalf of the brand.

Team Selling

Sales approach in which the sales representative organizes experts from across the extended firm to support new-customer acquisition and ongoing customer relationship management.

Sales Management

The process of planning, directing, and controlling the sales activities of an organization to achieve sales objectives and contribute to the company's profitability.