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Scenario 9-2. Ryan has just graduated from college with a business degree. He has a wonderful idea for a new business called Ryan's Road Machines. He would like to sell a variety of all-terrain vehicles (ATVs) for the personal use of his selected clientele. Outstanding customer service will be his competitive advantage as he provides individual service to each of his customers. He has just one small problem, no capital. He knows that he must meet the five C's of credit when looking at external funding in order to prove his creditworthiness.
-In Scenario 9-2, at the present, the economy is growing rapidly. In fact, it is growing so rapidly, there is a continuing discussion that interest rates may need to be raised in order to slow economic growth. These factors refer to which of the five C's?
Average Total Cost
The total cost of production divided by the quantity of output produced, representing the average cost per unit of output.
Concentration Ratio
A measure of the total market share held by a specific number of the largest firms within an industry, indicating the degree of market concentration.
Total Sales
The total revenue generated from the sale of products or services.
Monopolistically Competitive
Pertains to a market structure where numerous firms sell products or services that are similar but slightly differentiated, leading to non-price competition.
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