Scenario 7-1

question 24

Multiple Choice

Scenario 7-1. Kelli is starting her new business in the mall in the coming weeks. She has finished her business plan and is now looking at planning her startup. Her business consists of a clothing store for young women who purchase medium-quality fashionable school and work clothes. She sees customer service as her strong point because she is currently in the same age group and is very clothes conscious herself. Her competitors, also located in the mall, are all older women who cater to older women who purchase fashion conscious clothes. Kelli has no business experience, yet is willing to invest her entire inheritance in her new business venture. She is single, 21, and has no current debts. She has an opportunity to rent a space in the local mall if she signs the agreement next week. Kelli is excited about being able to pick the clothes on her racks herself and then sell those clothes to young women who would look fashionable in them.
-In Scenario 7-1, one of the overriding questions Kelli still has is exactly who is it that will be buying her clothes and what do these people have in common? Kelli needs to further look at ______.

• A) her competitive advantage
• B) a market analysis
• C) a marketing plan
• D) her location

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Definitions:

Puberty

The biological stage of development characterized by changes that lead to reproductive capacity.

Infectious Diseases

Diseases caused by pathogens (like bacteria, viruses, fungi, or parasites) that can be spread, directly or indirectly, from one individual to another.

Developmental Disorders

A group of psychiatric conditions originating in childhood that involve serious impairment in different areas such as speaking, walking, or interacting with others.

Sensorimotor Stage

The first stage of Piaget's theory of cognitive development, occurring from birth to about 2 years of age, where infants learn about the world through their sensory experiences and motor actions.