Scenario 7-2

question 22

Multiple Choice

Scenario 7-2. Jack loves computers and has since he was a child. He spends every waking hour programming, rebuilding, and tinkering with any computer he can find. He has just graduated with a bachelor's degree in computer science and is trying to decide what to do with the rest of his life. The computer stores in the town in which he lives are not places he would want to work. They are known for slow service, lack of quality computers, and inability to service the computers they sell. He is contemplating opening his own small business; however, lack of funds is his major problem. To deal with his lack of funds, initially he would concentrate on repair and service of existing computer systems and then expand into selling new computers as his capital base grew. He knows he could do a better job with customer service than what his competitors currently are doing.
-In Scenario 7-2, Jack's computer service/repair shop would be which of the following types of business?

• A) labor intensive
• B) capital intensive
• C) trade intensive
• D) customer intensive

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Definitions:

Share Ideas

The act of exchanging thoughts, concepts, or proposals between individuals or groups to foster understanding or innovation.

Information Leaders

Individuals who influence others through their superior access to, and knowledge of, information, often shaping opinions or actions.

Grapevine

An informal channel of communication, often responsible for the spread of rumors and unofficial information within an organization.

Impersonal Communication

Communication where the interactions are formal, lack personal involvement, and are often structured, typically found in business or professional settings.