Competitive Advantage Must Be Defined from the Customer's Perspective

question 65

True/False

Competitive advantage must be defined from the customer's perspective.

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Definitions:

Competitive Differentiation

The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.

Content Management

The processes and technologies that support the collection, management, and publishing of information in any form or medium.

Crowdsourcing

Enlisting the collective talent of a number of people to get work done.

Government Intervention

The involvement of the government in the market, aiming to correct market failures, redistribute resources, or to achieve specific economic objectives.