Scenario 1-1

question 35

Multiple Choice

Scenario 1-1. Larry Linsuine is thinking of marketing a new idea he has been using. After years of experience as a deer hunter, he has perfected a tree stand that gives him an added advantage in deer hunting. He calls his new tree stand The Tree Hugger. He has now begun the process of manufacturing his tree stands with 20 employees working out of his garage. His life savings have provided the equity for his operation.
-In Scenario 1-1, what will be the most difficult problem that Larry will encounter?

• A) obtaining sufficient cash
• B) finding a target market
• C) obtaining accurate information
• D) deciding upon appropriate advertising media

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Definitions:

Technological Improvement

Enhancements in technology that increase the efficiency of production or the quality of goods and services.

Labor Union

An organization formed by workers to protect their rights and interests, often negotiating wages, work hours, and working conditions with employers.

Structural Unemployment

A form of unemployment caused by shifts in the economy, such as technological changes or global competition, that create a mismatch between the skills workers have and the skills needed by employers.

Frictional Unemployment

Short-term joblessness experienced by individuals transitioning between jobs, careers, or locations, often considered a natural and healthy part of a dynamic economy.