Scenario 1-2

question 36

Multiple Choice

Scenario 1-2. Franky Ferguson has just reached a turning point in his business. He can no longer retain quality employees because he cannot meet his payroll, he does not have an adequate cash flow to pay his current bills, and he is three months behind in his loan payment to the bank. He must close the doors of this business.
-In Scenario 1-2, what is the primary reason Franky has failed?

• A) inadequate management
• B) lack of a quality product
• C) no target market
• D) inadequate advertising

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Definitions:

Book Value Per Share

A financial measure that divides a company's book value by its number of outstanding shares, indicating the equity value per share.

Common Equity

The amount of funds contributed by shareholders plus the retained earnings within a company, representing ownership in the business.

Net Income

The net earnings a company obtains once all costs and taxes are subtracted from its income.

Net Cash Flow

The measure of a company's financial health, showing the cash generated or used in its business activities during a specific timeframe, restated to avoid repetition.