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As you create and refine your messages, evaluate your writing at all of the following levels except
Break-even Point
The financial point at which total costs equal total revenue, meaning that the business is neither making a profit nor a loss.
Cost-volume-profit Analysis
An accounting technique used to determine how changes in costs and volume affect a company's operating income and net income.
Sales Mix
The relative distribution of sales among the various products available for sale.
Fixed and Variable Costs
Costs that remain constant regardless of the level of production or business activity (fixed) and costs that vary in direct proportion to changes in activity (variable).
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