Examlex
The ________ of a message involves the total effect of elements such as page or screen design,typography,and graphics.
Main Effect
The direct impact of an independent variable on a dependent variable in an experimental study, ignoring the effects of other independent variables.
Factor A
In experimental design, a variable that is deliberately manipulated to observe its effect on a dependent variable, often referred to as an independent variable.
Critical Value
The threshold value that a test statistic must exceed in order to reject the null hypothesis in a statistical test.
Df
Short for degrees of freedom, it refers to the number of independent values in a calculation that are free to vary.
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