For Years Email Has Been the Primary Communication Medium at Your

question 48

Multiple Choice

For years email has been the primary communication medium at your company. However, many of your employees now use IM daily for personal messages, and they've come to you asking your approval to begin using it to communicate with clients and vendors. Your greatest concern is likely to be

• A)incompatibility between your company's IM system and those your vendors and clients use.
• B)the need for users to learn complicated software that may take years to learn.
• C)the ability to use it only on expensive, highly specialized devices.
• D)the high cost.

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Definitions:

Dependent Variable

In an experiment, the variable that is being tested and measured, expected to change as a result of manipulations to the independent variable.

Personal Care Items

Products intended for personal hygiene and grooming, such as toothpaste, shampoo, and deodorant.

Primary Research

The collection of new data through direct investigation, such as surveys, interviews, or experiments, tailored to a specific research question.

Netnography

A qualitative research method that analyses the behavior of individuals on the Internet, using online observations and interactions as primary data.