A Business Should Consider Creating a Blog or Microblog Account

question 147

Multiple Choice

A business should consider creating a blog or microblog account whenever it has ________ to share with an online audience.

• A)a one-time sales opportunity
• B)an advertising campaign
• C)a continuing stream of information
• D)a press release to announce something newsworthy

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Definitions:

Significant Demographic

A notable segment of the population identified by specific characteristics such as age, gender, income, or ethnicity, which is particularly important for targeted marketing or policy-making.

UN Guiding Principles

A global standard for preventing and addressing the risk of adverse impacts on human rights linked to business activity, providing a framework for governments and companies.

Human Rights

Human Rights refer to the fundamental rights and freedoms that all individuals are entitled to, regardless of nationality, sex, national or ethnic origin, race, religion, language, or any other status.

Sustainability

The practice of maintaining and improving the quality of human life while living within the carrying capacity of supporting ecosystems.