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Legends should be included with
Initiators
Individuals or groups who identify a need and the potential purchase process begins, setting the buying process in motion within an organization.
Course Management Systems
Software applications that provide the framework and tools needed for online learning and instruction management.
Autocratic
A leadership style characterized by individual control over all decisions and little input from group members.
Buying Center Culture
The collective norms, values, and practices of the group of individuals within an organization who participate in the purchasing decision process.
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