In a Delayed-Response Task, Fuster Found That Monkey Prefrontal Neurons

question 10

Multiple Choice

In a delayed-response task, Fuster found that monkey prefrontal neurons fired only:

• A) when a particular object was initially displayed.
• B) during a delay period when the monkey had to remember the location of an object.
• C) during a delay period when the monkey had to remember an object but not its location.
• D) after the monkey had chosen an object in the correct location.

---

Definitions:

Purchase Decision Process

The sequence of steps consumers go through in making a decision to buy a product or service, typically including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Promotional Mix

The combination of advertising, public relations, sales promotion, personal selling, and direct marketing strategies used to reach target markets.

Advertising

A form of marketing communication used to persuade an audience to take or continue some action, typically with regard to a commercial offering, or social issue.

Personal Selling

A sales technique where a salesperson uses one-on-one interactions to convince a customer to make a purchase.