In a 1972 Study, Bransford and Johnson Read an Abstract

question 7

Multiple Choice

In a 1972 study, Bransford and Johnson read an abstract passage aloud to participants who then had to recall as much information as possible. Some participants were also shown a picture that was described by the passage either before or after they heard the passage read. The results of this study demonstrated that memory is better when the information:

• A) can be interpreted in the context of things one already knows.
• B) is presented multiple times.
• C) is presented as a verbal description rather than as a picture.
• D) is presented as a picture rather than as a verbal description.

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Definitions:

Dramaturgical Perspective

An approach in sociology that depicts human interaction as theatrical performances where individuals are actors playing roles.

Impression Management

A process by which people attempt to control how others perceive them.

Cohesiveness

The degree to which members of a group or organization are united in their pursuit of common goals and exhibit loyalty to each other.

Society

A group of individuals living together in a more or less ordered community, sharing cultures, traditions, and values.