The Mediation of Behavior Through Responses to Cues in the World

question 14

Multiple Choice

The mediation of behavior through responses to cues in the world is known as:

• A) stimulus sampling theory.
• B) distributed representation.
• C) discrimination learning.
• D) stimulus control.

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Definitions:

Convenience Product

Goods or services that consumers purchase frequently, immediately, and with minimal effort, such as bread, milk, or gas.

Specialty Product

Goods or services with unique characteristics that buyers are often willing to expend considerable effort to purchase.

Unsought Product

Products that consumers do not normally think of buying or do not know exist until they are needed or encountered.

Specialty Products

Products that feature unique attributes distinguishing them from others in the market, motivating consumers to make special purchasing efforts.