Which Area of the Brain Was Informally Known as the "Pleasure

question 58

Multiple Choice

Which area of the brain was informally known as the "pleasure center" after Old's experiment where the rats "liked" the electrical stimulation?

• A) the nueral cortex
• B) the orbitofrontal cortex
• C) the substantia nigra pars compacta
• D) the ventral tegmental area

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Definitions:

Elaboration Likelihood Model

A theory in social psychology that explains how the likelihood of elaboration, or the extent to which a person carefully processes a persuasive message, influences attitude change.

Reactance

A psychological phenomenon where individuals react against restrictions on their personal freedoms by showing opposition or doing the opposite of what is being imposed.

Theory of Planned Behavior

A psychological theory that posits intention toward behavior, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions and behaviors.

Theory of Planned Behavior

A psychological theory proposing that an individual's intention to engage in a behavior is influenced by attitudes towards the behavior, subjective norms, and perceived behavioral control.