Examlex
The categories of routine replies and positive messages include all of the following except
Uniqueness
The quality of being the only one of its kind; in branding, it refers to features or attributes that set a brand apart from its competitors.
Brand Asset
Any resource associated with a brand that adds to its value, such as its name, logo, reputation, or intellectual property.
Invest
The act of allocating resources, usually financial capital, in the expectation of generating an income or profit.
Fame
The state of being widely known and recognized by many people.
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