If Your Routine Message Must Convey Some Mildly Disappointing Information

question 31

Short Answer

If your routine message must convey some mildly disappointing information, put the negative portion into as ________ a context as possible.

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Definitions:

Request For Proposals

A document issued by a company soliciting proposals from potential vendors for a project or service, outlining project requirements and evaluation criteria.

Specification Review

The process of examining technical descriptions and requirements of a project or product to ensure they meet certain standards.

Need Recognition

The beginning of the consumer decision process; occurs when consumers recognize they have an unsatisfied need and want to go from their actual, needy state to a different, desired state.

B2B Buying Process

The steps that businesses go through when purchasing products or services from another business, from recognition of need to the final purchase.