In Order to Compile and Accurately Measure Its Effectiveness, the Subject

question 61

Multiple Choice

In order to compile and accurately measure its effectiveness, the subject pool for a new antidepressant was about 200 subjects. The pharmaceutical company prescribes 100 subjects the new medication X and a sugar pill for the remaining 100 individuals. To ensure effectiveness, the subjects are unaware of who has taken medication X and who has taken the sugar pill. This practice is known as:

• A) experimenter bias.
• B) pharmaceutical design.
• C) placebo.
• D) subject bias.

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Definitions:

Memory Storage

The process of retaining information over time, which is critical for learning, decision-making, and personal identity.

Long-Term Memory

The phase or type of memory responsible for the storage of information over extended periods, ranging from days to decades.

Modal Model

A cognitive model that describes memory as a system consisting of different stores: the sensory register, short-term memory, and long-term memory.

Atkinson and Shiffrin

Psychologists who developed the Multi-Store Model of Memory, explaining how memory processes work.