To Reject Someone as Clearly and Kindly as Possible, Do

question 35

Multiple Choice

To reject someone as clearly and kindly as possible, do all of the following except

• A)use phrases such as, "Much as I would like to help you."
• B)de-emphasize the bad news.
• C)use a conditional statement.
• D)tell the audience what you can or will do rather than what you cannot or will not do.

---

Definitions:

Brand Authenticity

Refers to the extent to which consumers perceive a brand as being true to itself and genuine in its actions and communications.

Measure of Equity

relates to assessing a brand's value from the perspective of consumer recognition, loyalty, perceived quality, and associations.

Target Market

The specific segment of the market to which a brand or product is directed, identified by particular demographics, interests, or needs.

Brand Associations

The thoughts, feelings, perceptions, and beliefs that consumers have about a brand, which can be shaped by marketing efforts and experiences.