When Using the AIDA Approach to Persuasion, the Closing Should

question 69

Multiple Choice

When using the AIDA approach to persuasion, the closing should

• A)urge the audience to take the action you are requesting.
• B)provide additional evidence and detail not covered in the desire section.
• C)explain the steps needed to implement your ideas.
• D)do all of the above.

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Definitions:

Myopia

A condition where individuals or organizations focus on short-term gains at the expense of long-term benefits, often leading to suboptimal decisions.

Time Inconsistency

The phenomenon where a person's preferences change over time, such that what is preferred in the future is inconsistent with what is preferred now, often leading to planning and decision-making challenges.

Behavioral Economists

Researchers who study the psychological, cognitive, emotional, cultural, and social factors that affect the economic decisions of individuals and institutions.

Endowment Effect

A cognitive bias where individuals value an owned object higher than its market value simply because they own it.