A ________ Helps a Potential Buyer Move Through the Purchasing

question 60

Multiple Choice

A ________ helps a potential buyer move through the purchasing process without having to make an immediate decision; a ________ encourages a potential buyer to make a purchase decision immediately.

• A)marketing message; product push
• B)measured response; content quotient
• C)persuasive appeal; purchase message
• D)marketing message; sales message

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Definitions:

Ekman

Refers to Paul Ekman, a psychologist who is a pioneer in the study of emotions and their relation to facial expressions.

Facial Expressions

Observable movements of the face that convey emotions, reactions, or intentions.

Universal

Pertaining to characteristics or principles that apply to all members of a category or to an entire entity without exceptions.

Intraspecific Aggression

Aggressive behavior directed towards members of the same species, often for reasons such as competition for resources or mate selection.