In Marketing and Sales Messages, the Best Way to Handle

question 40

Multiple Choice

In marketing and sales messages, the best way to handle potential objections is to

• A)avoid mentioning them.
• B)identify them up front and try to address as many as you can.
• C)explain why the objections aren't really important.
• D)suggest that anyone who has them simply needs to do more research.

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Definitions:

Comparative Advantage

The ability of an individual or group to produce a good or service at a lower opportunity cost than others, leading to more efficient trade possibilities.

Production Possibility

A graph showing the highest possible production levels of two items, using a specific combination of resources and various factors.

Opportunity Costs

Making a choice results in the loss of potential profit that could have been earned from choosing differently.

Increasing Opportunity

In economic terms, refers to the increasing cost associated with producing additional units of a good, implying that producing more of one good requires sacrificing increasingly larger amounts of another good.