In the Attention Phase of a Persuasive Message, Your Goal

question 58

True/False

In the attention phase of a persuasive message, your goal is to make the audience want to hear about your idea.

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Definitions:

Manufacturer

A person or company that makes goods for sale, especially on a large scale through the use of machines.

National Cooperative Research Act

U.S. legislation that encourages collaborative research and development among businesses by providing certain antitrust protections.

Joint Research

Collaborative investigative efforts undertaken by two or more parties to achieve a common goal or to further their knowledge in a specific area.

Development Ventures

Business projects or investments focused on the development of new products, markets, or technologies.