________ Messages Take a Customer Through the Purchasing Process Without

question 25

Short Answer

________ messages take a customer through the purchasing process without requiring a purchase.

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Definitions:

Losses

Negative financial results stemming from expenses exceeding revenues or from decreases in asset values.

Gains

The benefits or profits gained from a particular activity or financial transaction.

Status-Quo Bias

Status-quo bias is the preference to keep things the same or maintain a current or previous decision.