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When is it a good idea to use the direct approach for persuasive messages?
Operant Conditioning
A learning process through which the strength of a behavior is modified by reinforcement or punishment, a concept introduced by B.F. Skinner.
Classical Conditioning
A learning process that occurs when two stimuli are repeatedly paired: a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.
Spontaneous Recovery
The reappearance of a conditioned response after a period of lessened response.
Extinction
In biology, it is the end of an organism or of a group of organisms, normally a species.
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