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When Your AIDA Message Uses an Indirect Approach and Is

question 18

Essay

When your AIDA message uses an indirect approach and is delivered by email, what are two goals to keep in mind as you write the subject line?


Definitions:

Pap Exam

A screening procedure for cervical cancer involving the collection of cells from the cervix.

Youth Risk Behavior

Behaviors in adolescents that contribute to injuries, violence, unintended pregnancies, and chronic diseases, often investigated to improve public health strategies.

High School Females

Adolescent girls who are enrolled in grades 9 through 12 in the educational system.

Surveillance System

A systematic approach or technology used for the ongoing collection, analysis, interpretation, and dissemination of data regarding a health-related event for use in public health action.

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