The Key to a Successful Action Phase in the AIDA

question 48

Multiple Choice

The key to a successful action phase in the AIDA model is

• A)getting readers to change their minds.
• B)increasing the audience's awareness of your product or service.
• C)making the action you propose simple and easy.
• D)creating a win-lose situation, with you as the winner.

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Definitions:

Longitudinal Design

A research design that involves repeated observations or measurements of the same variables over extended periods of time.

Violent Television

Pertains to TV programs that depict scenes of physical force intended to hurt or kill beings or cause destruction.

Aggressive Acts

Behaviors intended to harm or injure another being who is motivated to avoid such treatment.

Randomly Assigns

a method used in experiments where participants are assigned to different groups without any specific order, reducing bias.