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Using the AIDA approach with social media
Employment Choices
The various options and decisions that individuals face regarding their work life, including job selection, career paths, and work-life balance.
External Labour Market
The job market outside of an organization, including potential employees who could be recruited or hired.
Selection Strategies
Methods and processes used to identify, evaluate, and choose the most appropriate candidates for a specific role or purpose.
Organization's Overall Effectiveness
A measure of how well an organization achieves its goals and objectives through efficient use of resources, processes, and people management.
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