If the Audience for Your Marketing or Sales Message Promoting

question 93

Multiple Choice

If the audience for your marketing or sales message promoting a new security system is made up of wealthy professionals, the consumer benefit you would most want to emphasize is

• A)protection of the consumer's property.
• B)the low cost of the system.
• C)the low monthly payments for the service.
• D)easy, do-it-yourself installation.

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Definitions:

Organizational Values

Fundamental beliefs or principles that guide the behavior and decision-making processes within an organization.

Organizational Culture

Common values, beliefs, and standards that guide how employees perceive, feel, and act within a company.

Social Control

Mechanisms, strategies, and practices that societies or institutions employ to regulate individual or group behavior, aiming to ensure conformity to established norms and rules.

Corporate Cults

Refers to companies that create an environment with intense organizational identification and loyalty, often to the exclusion of outside influences or perspectives.