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Older Americans
Individuals within the United States who are considered to be of older age, often categorized as senior citizens, and facing unique societal, health, and economic challenges.
Undifferentiated Targeting
A marketing strategy where a company targets the market as a whole rather than focusing on specific segments.
Market Segments
Divisions of a market into distinct groups of buyers with different needs, characteristics, or behaviors.
Marketplace
An area or venue (physical or online) where goods and services are exchanged between buyers and sellers.
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