Which of These Documents Would Not Qualify as Primary Research

question 22

Multiple Choice

Which of these documents would not qualify as primary research?

• A)A recent survey of your company's top clients
• B)The most recent issue of a trade magazine in your industry
• C)Notes from a conversation you recently had with a local government official
• D)Your company's latest balance sheet

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Definitions:

Behavioral Intentions

Relate to an individual's plans or readiness to perform a particular behavior, influenced by personal attitudes and social norms.

Organization

Pertains to the structured arrangement of components or people within a system designed to achieve a set of objectives.

Self-Consistency Dissonance

The discomfort experienced when one’s actions are not consistent with one’s self-image or personal values.

Festinger

An American social psychologist best known for Cognitive Dissonance Theory, which explains the discomfort that arises from holding two conflicting beliefs simultaneously.