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In a bilateral contract, only one party makes a promise.
Competitive Strategy
A plan of action designed to achieve a sustainable advantage over competitors, through understanding and responding to competitive forces.
Contingency Strategy
A plan prepared to address specific unforeseen events or situations that may impact the organization.
Marketing Strategy
A plan of action designed to promote and sell a product or service.
Tactical Strategy
Short-term focused actions and plans developed to achieve specific parts of a larger strategic goal.
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