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What is a currency selling at if the forward price is less than the spot price?
AIDA Model
A common model of the series of mental stages through which consumers move as a result of marketing communications.
Intention, Action, Interest
This phrase describes the progression from having a motivating desire (intention), to undertaking a specific behavior (action), to maintaining focus on an activity or subject (interest).
Think, Feel, Do
A model describing the cognitive, emotional, and behavioral responses that marketing or any stimulus can evoke in individuals.
Integrated Marketing Communication
A strategic, collaborative, and promotional business process that uses multiple communication channels to connect with the audience and deliver a consistent message about a brand, product, or service.
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