How Can an MNE Use Language as a Competitive Weapon

question 90

Essay

How can an MNE use language as a competitive weapon? What role does language play in cultural cluster approach of international business?

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Definitions:

Natural Disasters

Severe, sudden events caused by environmental factors that result in significant damage or loss of life.

Basaltic Shield-forming

The process of creating large, gently sloping volcanic mountains through the accumulation of fluid basaltic lava flows.

Welded Tuffs

Volcanic deposits formed from hot ash flows that solidify, with the particles welding together due to the heat.

Andesite

A volcanic rock of intermediate composition, typically found in volcanic arcs associated with subduction zones, characterized by a medium gray or brown color.