Before Finalizing a New Advertisement for the Chinese Market, Barton

question 46

Multiple Choice

Before finalizing a new advertisement for the Chinese market, Barton Soda assigns one person to translate the advertisement from English to Chinese and another person to translate the translated version back into English. Barton is most likely using ________.

• A) translation
• B) backtranslation
• C) proofreading
• D) market pre-testing

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Definitions:

State Of Intoxication

A temporary condition induced by consuming substances that can impair cognitive and physical functions.

Alcoholics Anonymous

A fellowship of individuals who share their experiences, strength, and hope with each other to solve their common problem and help others to recover from alcoholism.

Psychodynamic Therapy

A therapeutic approach emphasizing unconscious processes and past experiences as they relate to current psychological problems.

Binge Drinking

The consumption of an excessive amount of alcohol in a short period of time, often defined as five or more drinks for males, and four or more drinks for females, in about two hours.