How Does Religion Affect International Business Practices and Marketing Programs

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The Answer is Religion affects the way members of a society relate to each other and to outsiders. About three-quarters of the world's population follow one of four religions: Christianity, Islam, Hinduism, and Buddhism. People's attitudes toward work, consumption, individual responsibility, and planning for the future are shaped by religion. Companies doing business in foreign countries must consider the influence of religion in their human resources practices and marketing programs.

How Does Religion Affect International Business Practices and Marketing Programs

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