An Experiment Found That Consumer Preference for Tempomax Watches Fell

question 87

Multiple Choice

An experiment found that consumer preference for Tempomax watches fell by 74 percent when the consumers were told that Tempomax watches were produced in Pakistan instead of Germany. Which term best explains this occurrence?

• A) national competitive advantage
• B) country-of-origin effects
• C) ethnocentric effects
• D) national reputation

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Definitions:

Standard Deviation

A measure of the amount of variation or dispersion in a set of data values, indicating how spread out the data points are from the mean.

Free Throw

An unopposed attempt to score in basketball, granted after a foul, from a designated line approximately 15 feet from the basket.

Mean

The average of a set of numbers, calculated by dividing the sum of all values by the number of values.

Standard Deviation

A technique for measuring the degree to which data points are spread out or varied.