What Advantage Does a Firm That Standardizes Its International Marketing

question 68

Multiple Choice

What advantage does a firm that standardizes its international marketing mix achieve?

• A) market share
• B) niche revenues
• C) economies of scale
• D) economies of scope

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Definitions:

Independent Variable

A variable in scientific research that is manipulated or changed to observe its effect on a dependent variable.

Continuous

Refers to data or a variable that can take on any value within a given range, not restricted to discrete values.

Scatterplot

A type of graph used in statistics to display values for two variables for a set of data, revealing any correlational patterns.

Statistically Significant

A term indicating that a result from data analysis is unlikely to have occurred by chance.