Which Element of the Marketing Mix Includes Devising Ways to Enhance

question 23

Multiple Choice

Which element of the marketing mix includes devising ways to enhance the desirability of the product or service to potential buyers?

• A) product
• B) pricing
• C) promotion
• D) place

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Definitions:

Subjective Plan

A course of action based on personal perspectives, feelings, or opinions rather than objective evidence or analysis.

Imperative

Something that is necessary or of great importance, often used in the context of commands or duties.

Maxim

A short, pithy statement expressing a general truth or rule of conduct.

Agent's Reasons

Refers to the motivations or underlying reasons that drive an individual's decisions or actions.