Which Approach to International Marketing Is the Easiest for a Firm

question 4

Multiple Choice

Which approach to international marketing is the easiest for a firm to adopt?

• A) ethnocentric approach
• B) polycentric approach
• C) geocentric approach
• D) transnational approach

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Definitions:

Wirelessly

Refers to the transfer of information or power between two or more points that are not connected by an electrical conductor.

Biometrics

A method of identifying individuals based on physical or behavioral characteristics, used for security and access control.

Authenticate

The process of verifying the identity of a user or device, often as a security measure.

Fingerprints

Unique patterns found on the tips of human fingers, used for identification purposes due to their distinctiveness to each individual.