Organix Foods, a U

question 70

Multiple Choice

Organix Foods, a U.S. firm, is expanding its operations overseas. Executives at the firm plan to take a polycentric approach to international marketing. Which of the following actions will Organix most likely take?

• A) using the same marketing mix in domestic and foreign markets
• B) customizing the marketing mix for each foreign market
• C) standardizing the marketing mix and product
• D) developing a bilingual marketing mix

---

Definitions:

Facilitation Payment

A type of bribe made to expedite or secure the performance of a routine or necessary action to which the payer is legally entitled.

Utilitarian

A philosophy which suggests that actions are right if they are beneficial for the majority, emphasizing the greatest happiness for the greatest number.

Greatest Good

A principle in utilitarian ethics focused on actions that result in the greatest benefit or happiness for the largest number of people.

Cognitive Moral Development

A theory proposed by Lawrence Kohlberg that suggests people progress through different stages of moral reasoning as their cognitive abilities mature.