Firms That View Themselves as Multidomestic Are More Likely to Adopt

question 80

Multiple Choice

Firms that view themselves as multidomestic are more likely to adopt a(n) ________ approach to international marketing.

• A) ethnocentric
• B) polycentric
• C) geocentric
• D) transnational

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Definitions:

Fixed Assets

Long-term tangible assets that a company owns and uses in its operations to generate income, such as buildings, machinery, and equipment.

Sales Increase

A situation where a company experiences a rise in the volume or value of its product sales over a particular period.

Operating Capacity

The maximum output a company can produce using its current resources and technology.