Which Approach to Marketing Allows the Firm to Provide Essentially

question 100

Multiple Choice

Which approach to marketing allows the firm to provide essentially the same product or service in different markets and to use essentially the same marketing approach globally?

• A) polycentric
• B) geocentric
• C) multidomestic
• D) transnational

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Definitions:

European Societies

The diverse collective of cultures, languages, economic systems, and political structures within the countries of Europe.

Cultivate Food Crops

The process of growing plants and grains for human consumption.

European Colonists

European Colonists were individuals from various European countries who settled in different parts of the world, often leading to the establishment of colonies.

Central Mexico

A geographical region in the center of Mexico characterized by a mix of urban centers, historical sites, and diverse ecosystems.