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What are the four basic marketing issues managers must address?
Cofounders
Individuals who jointly start a business or enterprise, sharing the risks and rewards of the company's development and success.
Legal Structure
The organizational framework within which a business operates, determining its legal obligations, tax liabilities, and governance.
Record-keeping
The practice of maintaining and preserving documents, files, and information for future reference or compliance purposes.
Decision Processes
The mental and logical steps taken by individuals or organizations in making choices among various alternatives.
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