Which Element of the Promotion Mix Consists of Efforts Aimed

question 117

Multiple Choice

Which element of the promotion mix consists of efforts aimed at enhancing a firm's reputation and image with the general public?

• A) sales promotion
• B) personal selling
• C) public relations
• D) brand placement

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Definitions:

Sellers

Individuals or entities that offer goods or services for sale to consumers or other businesses.

Plantations

Large farms specialized in the production of one or more cash crops, often operated with a labor-intensive approach.

Substitutes

Goods or services that can be used in place of each other, where an increase in the price of one leads to an increase in demand for the other.

Expedited Shipping

A shipping option that ensures faster delivery than standard shipping methods.