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Direct sales are risky to firms and require that profits be shared with wholesalers.
Hypothetical Syllogism
Hypothetical Syllogism is a form of logical argument comprising two conditional statements and a conclusion, based on the "if...then..." structure.
Fallacy
A mistaken belief or error in reasoning often resulting in a weak argument.
Consequent
The second part of a conditional statement, which is the result or outcome that follows from the condition stated in the first part (the antecedent).
Proposition
A statement that expresses a judgement or opinion which can be either true or false.
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